Chemist Warehouse Boosts
Claratyne Sales by 40% with
Contextual Targeting
Higher CTR vs. Benchmark
YoY Sales Growth
New Users
Objective
Chemist Warehouse set out to boost awareness and drive sales for Bayer Claratyne during Australia’s allergy season by reaching consumers at the exact moment of need across multiple platforms.
Challenge
Seasonal allergy triggers like pollen and weather shifts often go undetected by standard digital targeting. Traditional keyword-based strategies lacked the agility and context needed to capture real-time user intent.
Strategy & Execution
To meet consumers in the moment, Chemist Warehouse, with Silverpush, activated a 360° intelligent targeting solution:
- Parallels Weather Sync: Triggered ads in real time based on local pollen levels and weather changes across TikTok, CTV, and OTT.
- Crafters: Delivered pollen-level interactive overlays personalized by location, creating engaging, high-relevance allergy alerts.
- Mirrors: Contextually aligned Claratyne ads with YouTube and programmatic content tied to hayfever, cold/flu, and competitor remedies
With a strong “Shop Now” CTA, users could convert instantly, seamlessly bridging symptom recognition with product action.
Results
This campaign didn’t just show up; it showed impact. With over 6.5 million impressions served, it delivered a 93.62% VTR on CTV, a 0.94% CTR on TikTok (9x the benchmark), and, most importantly, a 40% year-over-year sales uplift for Claratyne. Active users grew 86%, while new users soared by 103%.
Want to engage consumers when they matter most? Contact Us
Your data will be processed according to our Privacy Policy.
